Social Network Analysis
Social network analysis (SNA) is a branch of network science that specifically focuses on analyzing social networks. A social network is a representation of relationships or interactions between individuals, groups, organizations, or even abstract entities such as ideas or concepts. SNA provides a set of theoretical and analytical tools to study the structure, dynamics, and properties of these social networks. SNA aims to understand social phenomena by examining patterns of relationships, such as friendships, collaborations, information flow, or influence, within a network. It investigates how the structure of a social network influences behavior, communication, information diffusion, decision-making, and other social processes. Key concepts in social network analysis include: Nodes/Vertices: Nodes or vertices represent individual entities within a network. In a social network, nodes can represent people, organizations, or any other unit of analysis. Edges/Links: Edges or links r...